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Tsvetelina Nikolova – Entrepreneur, Visionary, Leader, Trendsetter
Tsvetelina Nikolova is a leader who not only recognizes opportunities but creates them. With over two decades of experience in managing complex strategic projects, Tsvetelina has built recognizable brands across three key industries—wine, cosmetics, and hospitality. Her expertise is focused on innovation, the development of sustainable business models and a culture of quality.
With the cosmetics brand Merreh, she successfully entered the dynamic beauty industry, setting new standards. Merreh is not just a line of cosmetic products—it’s a lifestyle. From skincare rituals to healthy nutrition and the creation of spaces for serenity, it embodies holistic living.
Tsvetelina is also the author of the book Wines of Bulgaria. She received a lot of international awards. Her strong academic background complements her vision and strategic thinking.
Today, Tsvetelina is dedicated to creating long-term and sustainable projects that transform industries and inspire generations. For her, success is not just an achievement but a responsibility—to the people she inspires, the trust she has built, and her vision for a brighter future.
Tsvetelina Nikolova is an excellent mentor, a passionate storyteller, a future enthusiast, and someone unafraid to do things differently.
“I believe that a true leader is one who not only dreams of change but creates it—with vision, passion, and dedication to the people and the world around us.”